Why Real
Building a great company today...
Building a great company today so that our company can take care of your family tomorrow.
There is no better time to join Real. The real estate world is changing quickly, but our commitment to our agents is unwavering. We are focused on providing our agents the opportunity to build generational wealth, connect them with top thought leaders in our growing global network to facilitate learning, and to help them stand out as difference makers in their communities.
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Keep your model.
Keep your brand.
Keep growing your business with the brokerage that gives you unbeatable flexibility.
Keep your brand.
Keep growing your business with the brokerage that gives you unbeatable flexibility.
With so much to choose from, our
President, Sharran Srivatsaa, explains
President, Sharran Srivatsaa, explains
his 11 most favorite things about Real.

Make Money with Real
Revenue Share
What is revenue share?
Earn a percent of Real's portion of the split. Unlock additional tiers as your network grows.
Earn a percent of Real's portion of the split. Unlock additional tiers as your network grows.


Real’s cosponsorship model rewards all contributing sponsors equally—so you’re backed by mentors who win when you do.
Support doesn’t have to come from just one place— name two people who’ve helped guide your journey. Real’s portion of the revenue share is split 45/45 between your sponsors, with 10% reinvested into the company. This model rewards teamwork, broadens your network, and helps everyone grow—together.
Stock Awards
Split Cap & Fees
Teams & Independent Brokerages
Real Supercharges
Brokerages & Teams.
Brokerages & Teams.

Real has built the “go-to” performance platform for independent brokerages and teams of the future.
Keep your brand.
Real’s Private Label program allows eligible independent brokerages like yours to keep the brands that you’ve spent years building – while still benefiting from everything Real has to offer.
At this time, the Private Label program is not available in certain states and provinces due to state-specific regulations.
At this time, the Private Label program is not available in certain states and provinces due to state-specific regulations.
Keep your model.
Real’s ProTeams solution allows for extreme flexibility in the business model at the team level where splits, caps, and fees can be configured on a per agent basis with reporting and reconciliation all the way to the CDA level. This enables you to easily implement a “brokerage in a box” solution – powered by the Real platform.
Gain ownership.
Real is publicly traded (NASDAQ: REAX) and offers a variety of programs that allow you and your agents to gain ownership in the form of stock through capping, production, and attraction awards – in addition to lucrative stock purchase plans.
Smooth transition.
One of the industry’s most forward-thinking brokerages, Real is obsessed with optimizing operations. Through our Private Label program, independent brokerages can seamlessly transition their brands; while the ProTeam solution enables the smooth portability of business models and commission plans for teams and brokerages alike. Additionally, our world-class onboarding team helps ramp you up in Real’s platform quickly and efficiently, minimizing downtime for you and your agents.
Keep your model.
Keep your brand.
Keep growing your business with the brokerage that gives you unbeatable flexibility.
Keep your brand.
Keep growing your business with the brokerage that gives you unbeatable flexibility.
Technology
State-of-the-art tech to manage your deals, be more efficient, and stay connected.
With agents in mind, we optimized our platform for both desktop and mobile, offering flexibility for different work environments. Work how and where you want in a way that enables you to best manage the moving parts of your business.

Keep your model.
Keep your brand.
Keep growing your business with the brokerage that gives you unbeatable flexibility.
Keep your brand.
Keep growing your business with the brokerage that gives you unbeatable flexibility.